Market entry & expansion
Building understanding and credibility when entering new markets, particularly across cultures and business environments.
Strategic advisor / Founder & CEO
Barbara Wichmann
What it takes to enter new markets, communicate clearly and earn trust.
Founder and CEO of ARTÉMIA Communications, Barbara has spent more than 30 years advising startups, established companies and public organizations on market expansion, strategic communications and stakeholder engagement.
San Francisco · Worldwide01 Founder of ARTÉMIA since 1995
02 International consulting experience
03 Startups to Fortune 500
Professional background
Consulting and entrepreneurship.
Before founding ARTÉMIA in San Francisco in 1995, Barbara worked internationally on communications, marketing and partnership initiatives for clients in different markets.
Since then, she has built and led her own consultancy while advising startups, major corporations and public organizations. Her work connects business priorities with the customers, partners and communities those organizations need to reach.
1995.The year Barbara founded ARTÉMIA Communications
Areas of focus
Where experience meets perspective.
Barbara's work spans organizations at different stages of growth and sectors where communication, credibility and stakeholder relationships matter.
Strategic communications & reputation
Connecting organizational priorities with clear communication and stronger relationships with customers, partners and the public.
Stakeholder engagement & leadership
Advising teams navigating complex stakeholder needs, emerging technologies and regulated industries.
Notes, observations & original thinking
B's Notions.
Barbara's space for ideas about international business, leadership and the role of communication in a changing world.
Why Being Successful Abroad Doesn't Mean You're Ready for the U.S. Market
How businesses can establish credibility with U.S. customers when success at home does not automatically translate abroad.
Read the draft
Draft article · Preview available
AI Can Write Your Communications. It Can't Take Responsibility for Them.
Why accountability for external communications stays with the company, even when AI drafts the words.
Read the draftThe Most Expensive Words in Business May Be “Our Product Can Do That”
Both articles are available for draft review. The third title is a proposed topic, not a published post.
Explore all B's NotionsBeyond B's Notions
Published & featured.
Selected commentary and conversations featuring Barbara's perspective on business, leadership and communications.
Recognition & honors
Leadership recognized.
Barbara's advocacy for women-owned businesses has earned regional and national recognition. Selected honors are shown here; her full awards record appears on the About page.
WBE Advocate of the YearWBEC-Pacific
WBE Volunteer of the YearWBEC-Pacific
Cornerstone AwardWBEC-Pacific
Speaking / podcasts / interviews
Bring Barbara into the conversation.
Barbara brings decades of consulting and entrepreneurial experience to discussions about international business, strategic communications and leadership. For podcast interviews, panel discussions and speaking inquiries, get in touch.
Invite Barbara to speak